The highly anticipated SiDi's Ergo 3 cycling shoes have landed in the UK. And they are now Live on our site!

Sidi wanted to give its champions a model of this extraordinary shoe with special graphics. Dino Signori personally delivered it to team manager for Liquigas-Cannondale Roberto Amadio. These special graphics were custom made for the team and unfortunately will not be available in stores.

It is a little too early to celebrate, but SiDi sports is enjoying seeing its star Ivan basso steadily creeping up the ranks in the. Team Liquigas Cannondale has flown the SiDi colours this cycling season quite successfully.

While the whole team hasn’t managed a great run yet, Basso has steadily improved his time and increased his points in the first five stages. The races have just begun and SiDi has great faith in its young riders and their race winning shoes.

We took a peek at the SiDi 2011 range and we were excited to see some of our favourite shoes in a whole bunch of new colours. SiDi seems to have broken out of its black, white, red colour combinations and dived right into the colourful world of green, cream and blues as well. The new colours lay over the basic and white and black to give the shoes a more stylish and almost an attitude about them that was missing from the SiDi shoes before.