It is a little too early to celebrate, but SiDi sports is enjoying seeing its star Ivan basso steadily creeping up the ranks in the. Team Liquigas Cannondale has flown the SiDi colours this cycling season quite successfully.

While the whole team hasn’t managed a great run yet, Basso has steadily improved his time and increased his points in the first five stages. The races have just begun and SiDi has great faith in its young riders and their race winning shoes.

The Italian cycling shoe manufacturer SiDi is the maker of a number of brilliant shoes, but one name that seems to come up every time a race winner joins SiDi is the Genius Carbon Lite 6.6 shoe. This year alone SiDi has backed three winning cyclists and all were sporting a SiDi Genius 6.6. The entire Team Liquigas-Cannondale that won XVI Gran Premio Costa degli Etruschi wearing Genius 6.6 shoes. Then Joaquim Rodriguez (No.1 in the UCI rankings for 2010). Recently we also saw the blazing comeback of Tom Boonen under the SiDi banner and guess what he was wearing –SiDi Genius Carbon Lite 6.6!

We can see a distinct pattern here. So why does every body love the SiDi Genius 6.6?